Tej Desai
Interactive and Engagement Director
With over 14 years of experience, Tej is an avid raconteur of consumer-engagement and brand-building strategies. Curious about new-age media and all things innovative and interactive, he believes ‘Engagement & Experience’ are the new ‘Art & Copy’, and so endeavors to develop work that is designed to connect people with brands in innovative ways.
As Regional Group Account Director on the Unilever business for the past four years, he facilitated development of award-winning work on brands such as Close Up and Axe. Prior to this, he spent a year and a half with DDB Dubai, running the Friesland Foods and The Clorox Co. businesses for the region. Though a short stint, he helped develop exceptional work, which eventually won several awards, including a GEMAS Effie.
The preceding nine years were spent in Mumbai at agencies such as McCann Erickson, Lowe Lintas and DraftWorldwide. His experience spans across industries, from telecoms brands Tata Indicom and Hutchison Telecom to FMCG giants like J&J, Hindustan Unilever Ltd, and Evian, to name a few.
“Reach & Frequency will be directly proportionate to the depth of Engagement & Experience.”
Twitter: @TejDesai