Who says that planning ahead and spontaneity can’t live under the same roof? We’re living proof that it can. You see, it all started with enough spontaneity to power a small town, and in between, we sought out and mastered industry best practices to create what we are today.
What are we? Well, aside from being really happy to be alive, we’re an interesting group of individually talented people. And although we know perfectly well how to come together to achieve results when we need to (which is always), we still maintain our wonderful individual identities. You see, its these identities that breath life into our environment, and hence, our work.
We’re also honest. And it shows. In our work, in our client-agency relationships, and in our day-to-day business (which excludes removing chocolates from the desks of co-workers). Most importantly, we’re honest when it comes to brands.
We’ll never tell a brand that it’s ten feet tall when it’s only five.
What we WILL tell that brand is how to get to ten feet tall. Generally, this requires a bit of trust and bravery from our wonderful clients, as well as our integrated communication expertise, solid reputation and network, and other mad skillz.
Another thing we’ve got going for us is that ALL clients are big in our eyes, regardless of the size of their budgets. This may be because some of us eat more carrots than others. Whatever. It works for us. Oops. We’ve just realised that this write-up is a bit long. Sorry, we got caught up in a moment of spontaneity. But if this makes sense to you, you’ve just witnessed another example of spontaneity and planning coming together to create something genuine.